FUTUROLOGY
TRENDS
PRODUCTS

Food is everything ... and it's also just dinner!

Although taste is often understood as a biological experience, it can also be seen as a social or cultural phenomenon; an aesthetic, a sociological, economic and anthropological concept referring to cultural patterns of choice and preference. Food is something we all have in common. No matter what we eat or don’t eat; we make personal, cultural, societal, political and aspirational decisions with everything we buy, grow and consume. I look at food as an identity and I research food trends to give an indicator of what’s to come.

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