S/S 2015 : Ritual of the Everyday : Beige

Avant-bland is the new
avant-garde :
 The Guardian

Being unpretentious is the new being pretentious. JW Anderson,
whose name is white-hot right now thanks to persistent rumours of him being adopted
into the LVMH stable, coined this phrase to describe dresses whose texture and
silhouette was inspired by Vileda Supermops and takeaway boxes.
The “avant-bland” aesthetic kicked off at Céline last season, where the
prints were inspired by the checks on cheap laundrette holdalls.

celebrated designers creating “avant-bland” fashion – fashion that is
inspired by the dull accessories of daily life – we continue the move away from
previous ideals of beauty; notions of glossy glamour are replaced by simple,
dull and nondescript products and packaging. For more on this trend, revisit Beige in Ritual of the Everyday.

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