TRENDS
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Bellwether

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Based in central London, bellwether: Food Trends clients include some of the most prominent global brands in food, beverage and advertising. Through acute observation and analysis, we decipher emerging socio-cultural and aesthetic indicators. We identify new global trends and translate them into actionable insights. Our research enables companies to innovate and develop new ideas, products and services.

Fashion houses have been producing trend-watching data and look-books for many years; now food is getting the same attention. Fashion in its broadest sense is unavoidable and influences almost all of our purchase decisions. At bellwether: Food Trends we believe that food is subject to the same influences; geo-politics, economics, ecology, cultural values and changing aesthetics all shaping what we eat and how we view food as part of our sustenance but also as part of our aspirations.

bellwether: Food Trends is a valuable resource for more than just the food industry. Design practitioners and associated agencies benefit from the breadth of content, and understanding what will influence our aesthetic and how the possibility of those trends will shape our future.

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