S/S 2016 : Gender Specifics : Manly
2016 is not that far away and we are already seeing ways in which products and advertising are both merging the genders (women’s fashion is currently a great example of this androgyny) – however, the polar opposite is also happening. Products, services and places are being created specifically for men (or women). Of course, the gender stereotypes come into play, sometimes with comedy value.
There are some big shifts in the way in which men and women are behaving very differently to the generations before them and it’s this underlying behavioural psychology and sociological research which really helps to inform the direction of new trends and consumer needs. But for fun, take a look at some global examples of what is considered to be ‘Manly’.