S/S 2015 : Space : Metallics

November 2013

Sparkling with slivers of sunshine gold, Jungfrau Gold Edition is an example of the Metallics colour story that we explored in our Space trend. Now available to trade, this premium speciality liqueur is a
glittering extension of the herbal liqueur brand, Jungfrau Krauteur Likor.
Flakes of 23-carat gold leaf add a decadent sparkle to the original blend of
over 40 spices, herbs, fruits and flowers.

The cinnamon flavoured beverage is packaged in a glass
bottle backed with the brand’s trademark motif – the jagged silhouette of
Switzerland’s notorious Jungfrau Mountain, a mountain whose summit was first
conquered by two pioneering brothers who – according to brand myth – were equipped with a secret herbal tonic. Moving the brand’s story on beyond voyages to challenging peaks,
Jungfrau Gold Edition targets a very different sort of adventurer: the “Weekend
Millionaire” who champions a lavish lifestyle at the end of their working week.

Jungfrau Gold

S/S 2015 : Back to the Land : Wild Living

November 2013

The video below was sent to us by Hunter Gather Cook, a Suffolk-based wild cooking and foraging school that featured in our chapter on Wild Living. This short piece beautifully captures nature’s allure, from the light-dappled leaves to the joy of cooking freshly-picked mushrooms over an open fire. Enjoy!

An adventure in wild food with Hunter Gather Cook, featuring HGC founder Nick Weston and log time fishing friend Charlie Butcher. 

S/S 2015 : Back to the Land : Soil and Dirt

November 2013
The Tenderloin: Crispi shines a spotlight on the soiled land in this San Francisco district. Images courtesy of Ramon's Tailor and Ilana Crispi.

On a mission to
transform perceptions of San Francisco’s Tenderloin district, an area famed for
its crime, homeless population and vacant buildings, local artist Ilana Crispi has
made a selection of eating and drinking vessels incorporating an oft overlooked
native material. Her substance of choice? Soil that she’d dug up from a
neighbourhood park, littered with abandoned bottles and the remnants of illicit

The project began
when – with permission from the local council – Crispi sourced some soil from Boeddeker Park, a
one-acre city-owned park in San Francisco’s Tenderloin district that is
undergoing a major renovation. Three months of experimentation led her to discover
that at certain temperatures the soil turns into self-glazing clay. With this in
mind Crispi set about creating a ceramic bench and a selection of tableware.

Her work caught the
eye of staff at Ramon’s Tailor, a small art storefront that showcases visual
arts in San Francisco. The subsequent exhibition, Tenderloin Dirt Harvest: Please be seated on the ground., challenges local
taboos. This is especially true with the dishes made from porcelain, a material that was once as
valuable as gold, and glazed with soil – a substance still often associated with the great

At the opening
event in late October, guests were invited to drink and eat directly
from the vessels, bringing to their lips a material that many normally wouldn’t
deem worthy of the soles of their shoes. In this way Crispi’s work builds upon
the ideas explored in our Soil and Dirt micro trend.

Dirty dishes: one of a number of tableware items that was coated with soil before firing. Images courtesy of Ramon's Tailor and Ilana Crispi.
Made with tender loving dirt: Tenderloin Dirt glazed ceramics. Images courtesy of Ramon's Tailor and Ilana Crispi.
Served with a side of dirt: Crispi's fired ceramic cups are glazed with Tenderloin soil. Images courtesy of Ramon's Tailor and Ilana Crispi.

S/S 2015 : Ritual of the Everyday : Beige

November 2013

Why dinner in London now comes in a bag, bath and flowerpot : London Evening Standard

At The Joint in Brixton, chicken wings are wrapped in brown paper bags, tied with a piece of string. The restaurant’s owners, Daniel Fiteni and Warren Dean, say it’s efficient. “We wanted to come up with an effective and eco-friendly way of serving our food, as we don’t have the time or space for washing up. So we decided to serve all our sides in parchment paper and our buns on recycled sugarcane.” (There’s a reason why the time-honoured way of serving fish and chips — wrapped in paper — has worked so well.) They also wanted “the element of surprise” when people opened up the parcel and saw the BBQ sauce smothered over all the food.”

Taken from an article published yesterday, the extract above highlights the benefits of simple packaging. Wrapped in brown parchment paper, tied with string and finished with a hand-scrawled note on a brown packaging label, The Joint’s chicken wings further indicate a forthcoming trend for plain, beige and even dull ways of presenting products. Our Ritual of the Everyday macro trend introduction refers to this style directly: “It will be cool to be dull, boring and beige; no fancy packaging, no faux rustic but actually just a bit of newspaper wrapped with string a piece of ragged cloth bundled together.” Expect to see many more beige make-unders in the next eighteen months.

S/S 2015 : Back to the Land : Wild Living

October 2013
Tree in the house

Go Back to the Land with this stunning take on a treehouse. Tucked away in a forest of fir trees in the mountains of Almaty, Kazakhstan, the aptly titled Tree in the house was created by A. Masow Design Studio under the direction of architect Aibek Almasov.

“The project aims to offer an alternative to bustling city life and stifling urban structures by fusing a protective house and a natural environment without creating a visual separation,” explained Almasov to the Mail Online. The four-storey home features a living fir tree at its core and it set to house two people. Glass walls topped with a glass roof let the house’s inhabitants rise with the dawn, watch the sun set from the comfort of their sofa and stargaze while sheltered from the cold.

For a less luxurious take on Wild Living, revisit Wild Sleeps, our wonderful contribution from Phoebe Smith, editor of the travel magazine Wanderlust. Forgoing the comfort of her bed for a solitary adventure in nature, Smith shares the appeal of Wild Living in her honest and heartfelt ode to wild camping.

Hidden in the mountain forests of Almaty, Kazakhstan